Adam Goldenberg: Challenging the Status Quo in the Fashion Industry

Adam Goldenberg: is a serial investor with a keen eye for unique opportunities that not only revolutionizes various industries but also challenges the status quo. In 2010, he cofounded JustFab where he currently serves as the co-chief executive officer. Goldenberg also cofounded Intelligent Beauty in 2006 where he also served as the company’s co-chief executive officer. The e-commerce company specialized in brand incubation. His profile as an entrepreneur also includes Gamer’s Alliance, which he founded in 1999 but later sold to Intermix Media. However, it is with JustFab that he gained significant success not only by expanding the expanding the brand but also acquiring new entities to expand its market and client bases at In 2013, the company acquired ShoeDazzle, which expanded its operations beyond the United States. The company also launched Fabletics; an athletics brand that specializes leisure and athletics sportswear.

Adam Goldenberg’s success with JustFab is founded on strategic operational and financial initiatives put in place to motivate employees while also improving customer experience. The company uses a metrics-approach when it comes to analyzing its daily operations. By collecting and analyzing daily operations data, JustFab is capable of identifying problematic areas and addressing them immediately before they affect the operations of the company significantly. Adam Goldenberg also believes that such data when shared across all teams helps them comprehend the tactical changes made on The company thrives on the culture of transparency. The company’s culture is customer-centered. This ensures that all products are made according to the taste and preferences of their clients. This also informs the company’s focus on mentoring and motivating their employees especially the top performers.

JustFab: Merging Fashion Avenue with Silicon Valley

Before cofounding JustFab, Adam Goldenberg and his business partner, Don Ressler, worked at MySpace. They cofounded Intelligent Beauty in 2006 and shared the chief executive officer duties on It is through the internet brand incubation entity that the duo launched new brands such as in 2009 and The later was launched as subscription-based online fashion company and also gave rise to new brands such as Fabletics, ShoeDazzle and FabKids. To consolidate their interests, the duo rebranded the umbrella company, JustFab Inc. into TechStyle Fashion Group. The rebranding will pay homage to the brand’s vision and roots in technology. The parent company is committed to merging fashion with the Silicon Valley-technology. This is why various brands under its name use data to personalize their products to meet the demands of their clients.

Read more: LA Entrepreneurs Don Ressler and Adam Goldenberg Are Reinventing How We Think About Technology and Fashion

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